2026 Coaching Program

Turn the relationships you already have into commercial deals.

A six-week execution program that helps agents spot real commercial opportunities, speak confidently with owners and investors, and actively pursue their first commercial transaction, with a working broker in the room.

Book a 15-minute callSee the 6-week roadmap
6 weeksLive deal coachingThe 3-2-1 RuleCo-list partnership
The problem

You already see commercial opportunities. You just don't know how to act on them.

You know business owners, landlords and investors. You see opportunities every week. But commercial runs on different math and different conversations, and there's no clear entry point. So the deal goes to someone else.

Income, not comps

Commercial deals are valued on income. Cap rates and NOI replace the residential playbook.

Different conversations

Owners and investors think differently, and they can tell when you don't.

Hesitation costs deals

Without a clear path in, hesitation turns into missed opportunities.

Why it matters

This isn't a different business. It's a different skillset.

1 deal

One commercial deal can earn what 5–10 residential transactions do. Grow your income without stacking more closings on your calendar.

Repeat

Longer-term relationships and investor clients who come back deal after deal.

Not a course

A deal-making program: real deals, real conversations, real-time coaching. You don't just learn. You execute.

The framework

The six-week roadmap

Each week pairs one concept that matters right now with live work on your actual opportunities.

WEEK 1

Foundation: see the deals already in your world

The mindset shift, and identifying commercial opportunities already sitting inside your network.

WEEK 2

Qualification: real deal or distraction?

Separate what is real from what is noise, so your time goes where deals happen.

WEEK 3

Numbers: cap rates, NOI and sounding credible

Understand the numbers without overcomplicating them.

WEEK 4

Seller conversations

Lead calm, credible conversations with owners.

WEEK 5

The buyer side

How buyers and investors think, and how deals actually get done.

WEEK 6

Pipeline system

Build a repeatable pipeline that keeps producing commercial opportunities.

How it works

A room built around production

Every weekly call

15–20 min of focused, immediately usable teaching, then 40–45 min of live hot-seat deal coaching. You bring opportunities. We work them together.

The 3-2-1 Rule

3 commercial opportunities identified, 2 owner or stakeholder conversations, and 1 deal, lead or opportunity brought to the call, every week. No activity = no hot seat. That's not punishment. It keeps the room centered on production.

What you get

What you walk away with

  • The ability to identify commercial deals in your existing network
  • Confidence speaking with owners and investors
  • Basic underwriting skills
  • Active deal opportunities in a working pipeline, not just notes
  • Live deal guidance, real-time feedback and direct access to an active commercial broker
  • Partnership: when you find deals, we can co-list and structure them together to get across the finish line
Who it's for

Built for agents ready to act

  • Newly licensed and early-career agents with relationships to work
  • Residential agents with an active database
  • Agents who want more income without more transactions
  • Agents willing to take action every week

Not a fit for

  • Passive learners
  • People looking for theory
  • Agents unwilling to prospect or have conversations
James Kendall, commercial real estate broker
Your coach

James Kendall

James is passionate about all things commercial real estate, especially showing clients how they can build generational wealth with a portfolio of quality assets. A Sales Associate with Mahoney & Associates and 10 years of experience, he specializes in leasing and sales of owner/user and investment properties, 1031 exchanges, and current market analysis.

Born and raised in Pacific Grove, James earned a B.S. in Business Administration from Columbia College and is fluent in Spanish. He serves on the Monterey Commercial Property Owner's Association board, a Salinas City Center Improvement Association sub-committee and the Carmel Valley Land Use Advisory Committee. He lives in Carmel Valley with his wife and two young boys.

In this program you get direct access to him: live guidance on the opportunities you bring, and a partner who can co-list and help structure deals when they're real. · DRE #02010395

[PLACEHOLDER: testimonials. None yet. Testimonials from past clients coming from James.]
FAQ

Questions agents ask

Do I need commercial experience?

No. The program is built for residential and early-career agents. It's about opening your eyes to opportunities already in your network, not becoming a full-time commercial broker overnight.

How long is it and what's the time commitment?

Six weeks, with one live call a week (15–20 minutes of teaching plus 40–45 minutes of hot seats), plus the weekly 3-2-1 activity: 3 opportunities, 2 conversations, 1 deal or lead.

Is this a course I watch on my own?

No. It's a deal-making program. Hot-seat time is earned through weekly activity, and coaching happens on real opportunities.

What happens when I find a real deal?

We can co-list, structure the deal together and help you get it across the finish line.

What does it cost?

$2,499 for the six-week program. All calls are recorded, transcribed, and available for unlimited replays.

When does it start?

November 13, 2026 at 10:00 AM PT. Meetings are weekly at 10:00 AM PT.

Let's talk

You're closer to commercial deals than you think.

The difference is knowing what to look for and how to act on it. Book a free 15-minute call to see if the program is a fit.

Book a 15-minute call

or email [email protected]